Alison Marie Johnston

In the end, keep an agile open mind, only use 3 colors, and let the work speak for itself. If a creation requires explanation, you've already failed.



Alison M Johnston

Denver, CO

johnsali19@gmail.com | 970.390.0318 | alisonjohnston.net

EDUCATION

English- Creative Writing with an emphasis in poetry

University of Colorado – Boulder, Co, May 2013
Digital Media Minor
Advertising Certificate
Major GPA 3.5
University of Otago – Dunedin, NZ, Fall 2012
Semester Abroad

EXPERIENCE

Account Manager, Location3 Media, Denver, CO August 2014 – Present

Serves as the primary Subject Matter Expert for local listings management and local SEO: Lead client initiatives, create, manage, and analyze organic search campaigns across multiple search engines and directories to ensure goals are met.
Responsible for tactical management for local listing SEO campaigns
Research, collect, and analyze data to report on successes and actionable opportunities for local listing programs
Develop and test new campaigns to better target users and improve overall ROI
Follow and analyze continual changes in algorithms while researching relevant industry news sources.

Account Coordinator, Location3 Media, Denver, Co September 2013 – August 2014

SEO strategy, reporting, ideating and creating content with SEO in mind, and link development. Clients span from hotel organizations, women’s fashion retail, elderly in home care services, for-profit colleges, home builder’s, and B2B top industry professional services.

Marketing and Art Director, iResort App, Summit County, Co, 2013

Working closely to rebrand the release of the summer iResort App version for Summit County locals and visitors. Responsibilities include promotional posters for local events including the Dillon Battle of the Bands, the Krystal 93 Dillon BBQ at the Summit, and social media promotional posts via Facebook, Pinterest, Twitter, and Google blog.

Project Manager Intern, Crispin Porter + Bogusky, Boulder, Co Fall 2011

Worked Closely with brands American Express, Dominos Pizza, Under Armor, Coke Zero, Kraft Mac & Cheese, B-Cycle, Microsoft, and many more. Also wrote Social Media posts for Coke Zero, Met Life and Kraft Mac & Cheese.

Assistant Teacher, University of Colorado Outreach Program, Boulder, Co

Taught creative writing to Mr. Wilensky’s 5th grade class in Denver, Co
Created lesson plans and writing exercises every week

Development Freestyle Ski Coach, Team Summit Freestyle Ski Team, Summit County, Co, Winter 2011, 2013

Developed mogul skiing techniques and speed drills
Created/ recorded weekly skills for improvement methods
Worked with children ages 7 to 11.

Cashier, Sprouts Farmers Market, Boulder, Co, September 2010- May 2013

Customer Service and customer check-out, weekly produce and product tests, general knowledge of vitamins and health tips.

AWARDS

Most Creative Ad Campaign – Advertising a2b Certificate Program, May 2011

Published Palimpsest Journal, December 2012
Poems selected for publication: I Still Get Stoned, The Sea Has Neither Meaning Nor Pity

Panelist, Undergraduate Literary Buffs Conference, Boulder, Co, Spring 2012
Selected to speak and aid discussion about digital poetry and hypertext literature

Panelist, Undergraduate Literary Buffs Conference, Boulder Co, Spring 2013
“Investigations of Poetry,” functioned as a roundtable discussion of poetry

 

For more up to date information, please check out my resume and skills on my LinkedIn page under:

Alison M Johnston – Account Manager for Location3 Media

Resume-Skills