The Program for Writing and Rhetoric at the University of Colorado at Boulder is a community of students and teachers who writing at the center of education. The goal of the program is to teach students to think critically and help them generate effective persuasive writing and communication in a wide range of academic, civic, professional, and personal genres. Through small sized classes, workshops, and consistent revision, and a two-tiered lower and upper division instruction, students are able to hone rhetorical and compositional skills that will benefit and advance them in the real world.
When we began working with the Program of Writing and Rhetoric—an academic program at the University of Colorado at Boulder—we began to realize that one issue to be explored in our role of as consultants in digital, was that of accessibility. The Program of Writing and Rhetoric (PWR) has endless amount of academic information and resources to offer the CU Boulder campus, however, students are either unaware or not in a position to gain access due to the lack of unifying interactive media representing the PWR and its campus-wide vision.
This video focuses on targeting parents of students and administration outside of the PWR. By featuring several faculty members of the PWR, we explore how the program professionalizes its responsibility to link writing to real-world success. The video juxtaposes the aesthetic of kinetic typography with a promotional informative piece.
It is important for students to understand the benefits of taking a small writing class during their college career. The ability to write and communicate proficiently is a skill most people take for granted. Therefore, the primary goal of this video is to help faculty members articulate that aforementioned importance as well as to provide a template where it easy to describe the goals and value of the PWR to students.