When it comes to design with websites that are successful, there seems to be a trend to focus on one thing at a time. If there is text, then let the text speak for itself and do not allow distractions to sit in the background of it. There is also the fundamental rule not to box things in. By placing something inside a box, it is therefore limited to what else the page has to offer. The flow of the design has to work fluidly. The colors on a screen reflect the way your eye interacts with the product. While the message may relate to the content, it does not necessarily have to be complicated. Some of the most powerful websites are derived from the most basic designs. There is a consistency to keep the links at the top of the page in order to make navigation easy to follow. Usually the use of one image with one simple line of text is just enough to make an outstanding statement.